BRINGING NATURE TO THE SHELF
After assisting Pulmuone to consolidate its brands and prioritize its equities, ANTHEM was tasked to optimize and refresh its Wildwood brand of natural and organic foods. The mission was to take the brand beyond its Bay Area roots to become a major player on the national stage, while also expanding into additional categories.
Utilizing in-depth strategy and positioning work designed at targeting Healthy Eaters, ANTHEM developed and guided Wildwood towards the “Natural Life” brand platform. The resulting design system embodies the approach of simplicity, purity and a healthy connection to the earth, while remaining fresh, engaging and highly shoppable.