PANASONIC INVERTER MICROWAVES
PRECISION COOKING AT YOUR FINGERTIPS
Anthem was asked to develop a seamless, cross-media campaign to highlight the innovative technology and chef-like results of Panasonic’s Inverter Microwave Ovens.
Anthem developed a new tagline: “Precision cook technology. A seamless stream of cooking power.”
We translated this idea into print and digital ads, new powerful packaging, and created the Inverter microsite within us.panasonic.com.
We conducted focus groups to explore consumers’ knowledge of microwave inner workings and to delve into language that clearly communicated the benefits of Inverter technology.
All of these contact points reinforce the idea that Inverter microwaves are cooking tools. Your microwave can be used confidently to prepare many culinary creations using cooking methods that cannot be duplicated with conventional microwaves.
The graphics enhanced the premium technological and style appeal of the Panasonic brand, while using compelling food-photography to convey excellent cooking results.