COMMUNITY ENGAGEMENT DRIVES 40% OPT IN TO MAILING LIST
In the crowded pet treat category, Milk-Bone Canada grabbed shopper attention by building a digital brand. The “Treat Your Dog Right” social campaign reached dog owners by targeting “dog surfing” behaviors, which leveraged paid display, video content and search. Facebook and Foursquare drove our furry friends to dog-friendly locations. Users “checked-in,” posted pictures and videos, each earning additional rewards, from the providers.