TAKING LUBRICANTS DOWN A NEW ROAD
Chevron engaged ANTHEM to relaunch and strengthen one of its largest brands, Delo, setting it apart from private label competitors which had imitated its packaging. The refreshed look and feel would be extended to multiple brochures and marketing initiatives aimed at raising the leadership perception of the Delo brand and supporting the re-launch.
ANTHEM updated the Delo brandmark and packaging across the entire line of motor oils, coolants, greases, and transmission oils with a clear understanding of the end user. ANTHEM also focused on elevating the stature of ISOSYN, Chevron’s proprietary lubricant technology, as an important reason-to-believe for consumers to embrace the Delo brand.