CARMA LABS – CARMEX RE-BRAND
CLASSIC CARE, REDEFINED
Carma Labs is a family-owned and operated company, led by Alfred’s (founder) grandsons, Paul and Eric Woelbing. Their iconic, mainstay brand Carmex has been providing lip-care for almost 80 years. With a vibrant innovation pipeline and a recent, tremendously successful Cold Sore product innovation, the brand was ripe for a refresh.