In this Forecast Issue, we explore what’s on the horizon as we start 2014—a year we’re predicting will be a time rooted in redefinition, whereby marketers can take advantage of renewed possibilities and a clean-slate approach to brand-building.
- BRING IT HOME – Learn how some companies are “reshoring” and finding value in coming back home.
- TECHNOLOGY FOR ALL – See how consumers’ expectations are changing as technology spreads its wings, transcending age, purpose, and place.
- A MEASURED LIFE – Technology and data are stepping in the help improve the lives of consumers, and marketers can join in.
- FOR WHAT IT’S WORTH – Learn the new value equation and how consumers are getting beyond benefits, features, quality, and utility.