The rise of in-house marketing and advertising brings real opportunities for strategic focus and cost efficiency. But what about the consumer insight, creative energy and even the devil’s advocacy that an external agency can bring?
In the next BrandSquare webinar, join Anthem’s Director of Client Engagement, Eleanor Dake, for a lively discussion of the challenges and opportunities that come with bringing marketing strategy and creative in-house.
In this webinar you’ll learn:
- Why you must weigh the benefits against the risks of taking on too much in-house work
- Which areas of the marketing strategy are best complemented by external know-how
- What it takes to establish a true partnership between internal and external agencies
Be sure to register now and tune in Thursday, April 25, 2019 at 1-1:30PM ET.
Register now for: The Agency’s Role in Partnering With In-House Teams
When bringing your marketing strategy and creative in-house, learn which areas are best balanced with external expertise.
About Eleanor Dake: As Director of Client Engagement at Anthem, Eleanor is responsible for managing the agency’s client relationships and ensuring that the partnerships are healthy and productive — always driving towards new ways for a client’s brand to engage with consumers in a continually evolving marketplace. With over 15 years of experience shaping her current role, Eleanor finds that one of the most rewarding parts of her job is uncovering the common ground between the desires of her clients and Anthem’s creative team, as that process typically lands on unexpected creative and strategic business solutions that will resonate with today’s consumer.