Asian markets lead the world in embracing men’s beauty. And while most Western men aren’t quite ready for foundation and lipstick, they’re increasingly looking to flaunt their own individuality. Hold a mirror up to the East and visualize new opportunities for helping these men look their best.
In the next BrandSquare webinar, powered by SGK, Ben Chong, strategy director at Anthem, will team up with Kathryn Sloane, director of growth at SGK to discuss how men’s beauty standards are changing in Asia – and what brands in the West can do to leverage this opportunity.
Be sure to register and tune in, Wednesday May 18, 2016 at 9-9:30PM EDT.
Register now for Ben Chong’s BrandSquare webinar: “Men’s Beauty Goes Big in Asia: What Can Western Brands Learn?”
About Ben Chong:
As strategy director, Ben has over 20 years experience in the communications industry establishing his credentials in Australia, the UK and China. He has lived in Asia for more than a decade, and is passionate about the possibilities with emerging market brands. He has worked extensively across a varied range of mediums and categories for brands like P&G, Unilever, Johnson & Johnson, Nestlé, Starwood Hotels, Huawei, China Merchants Bank, Citibank, F&N and Apple. Originally trained as a designer, his diverse background has created an innate understanding of what it takes to successfully transfer business objectives, into tangible brand experiences.
About Kathryn Sloane:
Kathryn Sloane is director of growth, APAC for SGK, a leading global brand development, activation and deployment company that drives brand performance. Hailing from Melbourne, Kathryn has lived and worked in various parts of the world (including Hong Kong and Singapore), and she has spent the past 10 years working extensively across Asia. Kathryn has more than 20 years experience in strategic brand consultancy, marketing and business development partnering with key beauty clients; Unilever, Johnson & Johnson, L’Oreal, Watsons, Martha Tilaar, Cavinkare, P&G, just to name a few.