NEWS, INSIGHTS, WHITE PAPERS
AND MORE.

From the latest retail trends to insights from ANTHEM leadership, The Latest offers fresh, useful information you can take to your bottom line, plus a peek at what we’ve been up to on behalf of our clients. Check back often for news you can use.

WHY SUSTAINABLE PACKAGING IS GOOD FOR BUSINESS
September 20, 2019
4 WAYS LUXURY BEAUTY BRANDS CAN REACH THE GEN-Z CONSUMER MARKET
September 03, 2019
4 WAYS BRAND LOYALTY HAS BEEN REINVENTED
May 16, 2019
EMERGING TRENDS AND SMART INNOVATION SHAKING UP THE PERSONAL CARE CATEGORY AND BEYOND
April 30, 2019
THE AGENCY’S ROLE IN PARTNERING WITH IN-HOUSE TEAMS
April 23, 2019
THE INTERNET OF PACKAGING: THE FUTURE OF BRAND CONNECTION
September 12, 2018
3 BRANDS CONTRIBUTING TO POSITIVE CHANGE IN THE WORLD
September 06, 2018
3 TYPES OF MARKETING CONTENT EVERY ORGANIZATION NEEDS
July 27, 2018
HOW TO CREATE CONTENT THAT PEOPLE ACTUALLY CARE ABOUT
July 10, 2018
DOING GOOD DEMANDS GOOD DESIGN
May 04, 2018
ANTHEM BENELUX TAKES INSPIRATION FROM ARTIST JAN FABRE
April 19, 2018
HOW PERSONAL CARE & BEAUTY BRANDS CONNECT CREATIVE BRIEFS TO SOCIAL MISSIONS
April 18, 2018
DON’T BE PULLED AROUND BY TRENDS – DESIGN YOUR OWN FUTURE
April 05, 2018
ANTHEM BENELUX USES INSIGHT DRIVEN CONCEPT CAR DESIGN TO DISRUPT CATEGORY NORMS
March 28, 2018
ANTHEM TO SPEAK AT THE PACKAGING INNOVATIONS CONFERENCE IN THE NETHERLANDS
March 19, 2018
HOW SMART BRANDS BUILD SMART EXPERIENCES TO ENHANCE ECOMMERCE
February 06, 2018
3 WAYS TO CONNECT CONSUMERS WITH RELEVANT CONTENT IN THE RIGHT MOMENT
January 17, 2018
HAPPY HOLIDAYS FROM ANTHEM
December 21, 2017
HOW TO USE CONSUMER INSIGHTS TO INFORM PACKAGING DESIGN
December 13, 2017
WHAT IF BRAND ENGAGEMENT IS WHAT IT’S ALL ABOUT?
November 27, 2017
HOW TO BREAK THROUGH TO A MORE ENGAGING BRAND
October 24, 2017
MEET THE TEAM: AMY SMALL
September 12, 2017
WHY BRANDS MUST BE EDUCATORS OF THEIR PRODUCTS
July 20, 2017
STRUCTURAL PACKAGING 101: INSIGHT DRIVEN INNOVATION
April 11, 2017
WHAT’S NEXT FOR THE EXPERIENCE ECONOMY?
April 05, 2017
JESSICA TINDLE OF TRENDWATCHING TO PRESENT BRANDSQUARE WEBINAR 3/16
March 10, 2017
ANTHEM CELEBRATES INTERNATIONAL WOMEN’S DAY
March 07, 2017
THE RACE FOR BRAND LOYALTY: CUSTOMER EXPERIENCE OVERTAKES PRICE
March 02, 2017
5 WAYS MILLENNIALS INFLUENCE PACKAGING DESIGN
February 15, 2017
HOW FOOD AND BEVERAGE BRANDS ARE ELEVATING TO PREMIUM STATUS
December 20, 2016
WHAT WILL THIS YEAR’S RETAIL SHOPPING SEASON LOOK LIKE?
November 23, 2016
3 TIPS FOR CREATING STRONG LOCALIZED DESIGN
November 02, 2016
AUGMENTED REALITY IN CPG STORYTELLING: THE 3 E’S OF CONSUMER INTERACTION
September 07, 2016
3 WAYS TODAY’S PRIVATE BRANDS ARE EXTENDING THEIR STORY
August 22, 2016
SHOULD GLOBAL SPORTSWEAR BRANDS WORRY ABOUT LI NING?
August 15, 2016
WHY NOW IS THE PERFECT TIME FOR BRANDS TO REFRESH PACKAGE DESIGNS
June 29, 2016
HOW TO LEVERAGE THE EXTREME GROWTH OF THE MEN’S BEAUTY MARKET
May 27, 2016
ANTHEM’S BEN CHONG TO PRESENT BRANDSQUARE WEBINAR 5/18
May 11, 2016
PRIVATE LABELING STRATEGY: THEN AND NOW
May 02, 2016
5 WAYS TO CREATE A CONNECTED EXPERIENCE DESIGN
April 26, 2016
ROB HOLLANDS: NESTLÉ – PROJECTING THE FUTURE OF RETAIL
April 06, 2016
ANTHEM LAUNCHES UK’S FIRST INTERACTIVE POINT-OF-SALE CAMPAIGN
March 08, 2016
HOW “BIG B” BEAUTY IS REDEFINING MASCULINITY IN ASIA
February 19, 2016
STEVE MCGINNES TALKS SPORTS SPONSORSHIPS IN ASIA WITH BBC WORLD NEWS
February 10, 2016
MINTEL’S 2016 NORTH AMERICA CONSUMER TRENDS – LIVE SESSION 1/28
January 26, 2016
ACTIVATING SHOPPER INTEREST IN KIWIFRUIT ACROSS ASIA-PACIFIC
September 28, 2015
4 TIPS FOR NAVIGATING YOUR WAY TO STRUCTURAL PACKAGING INNOVATION
August 22, 2015
HOW TO ADAPT TO CONSUMERS’ NEED FOR GREATER TRANSPARENCY: 3 STORE BRANDS DOING IT RIGHT
June 17, 2015
CLEAN LABELING: AN OPPORTUNITY TO RECONCILE WITH THE PAST AND REFOCUS ON WHAT CONSUMERS REALLY WANT
March 30, 2015
A TASTE OF THE FUTURE: HIGHLIGHTS FROM THE 2015 WINTER FANCY FOOD SHOW
March 17, 2015
SHARE IT FORWARD: HOW A KIND GESTURE CAN DRIVE GROWTH
February 06, 2015
8 TIPS TO STRENGTHEN BRAND DESIRABILITY WHILE ADDRESSING FDA’S NEW NUTRITION LABEL UPDATES
December 08, 2014
SHINE THROUGH: DESIGN WITH UNOBSTRUCTED VIEWS
November 18, 2014
BUILDING BRIDGES: 3 BRANDS THAT ARE BRILLIANTLY COMBINING PHYSICAL & DIGITAL INTO ONE EXPERIENCE
September 25, 2014
CONTENT WITH A KICK: HOW UNEXPECTED BRANDS WON BIG AT THE WORLD CUP
August 28, 2014
MARK RINGER: IT’S NO LONGER ACCEPTABLE FOR THE PACKAGING INDUSTRY NOT TO BE SUSTAINABLE
August 13, 2014
HOW MARKETERS CAN FEED SHOPPERS’ CURIOSITY
August 07, 2014
HOW BIG IS GOING ‘SMALL’; GROWTH AT ODDS WITH POSITIONING
July 30, 2014
SIPPING THE WAY TO A BETTER YOU: THE NEXT GENERATION OF FUNCTIONAL BEVERAGES
July 20, 2014
4 WAYS TO LEVERAGE THE RETAIL-HOSPITALITY CROSSOVER
July 03, 2014
PUTTING YOUR MONEY WHERE YOUR MISSION IS
June 19, 2014
ANTHEM’S SAN FRANCISCO OFFICE PARTNERS WITH RAPHAEL HOUSE TO BRIGHTEN FUTURES
June 04, 2014
4 WAYS WATERCOLOR IS TAKING THE DESIGN WORLD BY STORM
May 28, 2014
INSTINCT BRANDING & THE NEED FOR OWNABLE VISUAL ASSETS
May 13, 2014
TECHNOLOGY FOR ALL: WHEN DIGITAL & MOBILE TECH TRANSCENDS AGE, PURPOSE AND PLACE
April 01, 2014
IS YOUR BRAND READY FOR SHELF READY PACKAGING? BART DE JONG SHARES NETHERLANDS PERSPECTIVE
March 25, 2014
BRING IT HOME: MAKING THE CASE FOR LOCAL MANUFACTURING
March 10, 2014
4 GUIDELINES FOR LASTING BRAND RITUALS
March 01, 2014
CHANGING VALUE EQUATIONS: NEW OPPORTUNITIES TO DEMONSTRATE YOUR BRAND’S WORTH
February 13, 2014
A MEASURED LIFE: TECHNOLOGY & DATA THAT MOTIVATES
February 01, 2014
LIVING THE LIFE: HOW MILLENNIALS ARE INSPIRING THE BOOMER GENERATION
January 05, 2014
WHY RETAILERS SHOULD CONSIDER PORTFOLIO OPTIMIZATION
December 26, 2013
LEAN IN TOWARDS MEN: THE OTHER HALF OF THE SHOPPER MARKET
December 10, 2013